Effective Marketing, No Bullshit

Luke Peng
3 min readApr 1, 2017

You are a startup founder. You have a killer product. You live on a ramen-noodle daily budget. Now you want to get the most value out of your marketing $$$.

No problem. You want to be creative. You give it your best shot and come up with a campaign.

Oops.

Let’s give it a try again.

How about buying a “marketing gig” from Fiverr, the marketplace for “$5 can get people do anything”? Like PewDiePie, the 5M+ followers’ YouTube star’s self marketing stunt story: marketing gone wrong and led to a back slash dramatic episode of his self marketing fail. Remember the scene from Silicon Valley, a click farm that gets you thousand of robotic non-genuine followers?

The click farm scene from Silicon Valley, S3E9, “Daily Active Users”

When it comes to marketing, it is all about quality.

So, how do you get marketing done right?

Best Value

According a market research by ALF in 2015, the marketing budget for most companies is 2% to 5% of their revenues. That probably doesn’t include your startup or your pal’s small business.

If you’re on a limited budget, getting the best value out of marketing becomes the key. Don’t have a full time marketer? No problem, create a project and get the quotes from highly qualified marketers before you start your marketing.

Right Context

Context marketing is the set of best practices of amplify the value of your content to your prospects and customers. In a nutshell, delivering the right content to the right audience.

“Content is king, but context is god.” — Gary Vaynerchuk, Serial entrepreneur, four-time New York Times bestselling author

To get it right, you need to work with your marketers closely, communicate timely in every single step of the marketing process, and do that with as little friction as possible, without delays in communication and sharing content.

“The most interesting man in the world.” Dos Equi most successful marketing, s2006

High Efficiency

The same research published by ALF, one of the most complaints from marketers is “not being able to effectively track marketing spend.”

What does this mean? You spent $500 wrote an article, $1000 on a promo video, which is on the low end according to this statistic by Entrepreneur. It is just the start. How does it perform and how can we improve it? Good marketing needs a process designed to measure results.

“What gets measured gets done.”

Did I mention you have limited time to do marketing? Because you have limited time to get marketing done, you need to make sure it is done efficiently and improves over time. So you can actually spend the time building your business.

You don’t just need content. You need good quality and highly effective marketing done in the right way.

Yup, that is exactly what we, AnyaUp wants for you as well.

Let AnyaUp take care of marketing for you.

AnyaUp, creative marketing, done.

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Luke Peng

Founder@AnyaUp: effective solutions to grow your business. Previous Tourwithme & PayPal.